Distinction between service worker and knowledge worker – This is the distinguishing characteristic that I see between the service worker and the service economy and the knowledge economy, or the experience economy, whatever phrase we want to use; we’ve been calling it knowledge so we’ll stick with that. This idea that it’s the worker who owns the means of production. Let me use the airlines as an example, or a hotel, you still have to go to the airport; you still have to go to the McDonald’s; you still have to go to the place of business. With an accounting firm, with a law firm, with an IT firm, you don’t have to go there anymore. That’s knowledge, that value is with the person. Again, it’s spiritual rather than physical.