Price determines cost РWe hold these truths to be self- evident that all value is subjective, that the customer is the soul arbiter of value, which we in Enterprise create, and it is price that determines costs, not the opposite, that to secure these truths, policies and procedures are instituted among knowledge workers, and that whatever whenever any policy becomes destructive of these principles, it is the right of the knowledge worker to alter and abolish it, and to institute new policies laying its foundation on such principles as shall seem most likely to affect their creativity, dignity, self- respect, and happiness.